Non-Endemic Media

Products or services not sold at Iceland & The Food Warehouse are known as ‘non-endemic’. So why would non-endemic brands advertise with Iceland Retail Media?

We have an incredibly large and valuable audience of consumers. They are not just consumers of Iceland products, but every type of product and service: cars, holidays, insurance, financial services, utilities, technology, travel…and much more!

Think of us like a broadcast media - high reach, high impact, with the added benefit of engaging consumers when they are in a ‘buy’ mindset, and therefore more receptive to advertising messages. Find a clever way to weave your message into the shopping experience and your product or service becomes complimentary to the environment and super-relevant to shoppers.