Events unlock powerful opportunities for brands to connect with shoppers at exactly the right time.


These seasonal occasions and moments capture concentrated spend and heightened purchase intent, as customers actively seek inspiration and solutions to celebrate key occasions throughout the year.

Events drive meaningful shopper engagement through emotional connection and relevance, while brands benefit from elevated sales, richer engagement and brand association.

Partnering with us during key events positions your brand front-of-mind when shoppers are planning, purchasing, and celebrating.

99% of the UK population purchase items specifically for seasonal events & occasions

Promote your brand to Iceland & The Food Warehouse shoppers
during moments of high engagement and intent.

Speak to your Iceland Retail Media Account Manager
to plan in your seasonal event campaigns.

2026 Event Calendar