News
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Unlocking Seasonal Success with IRM Events
15 January 2026
In a Q&A with Iceland Retail Media Sales Manager, Emma Brown she shares how brands can tap into heightened shopper demand and stand out from competitors during key seasonal moments - a powerful opportunity for brands to maximise sales potential and build strong emotional connection with shoppers.
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IRM WrappedUp: 2025 - The Year in Review
23 December 2025
As the year comes to an end, we wanted to take a moment to reflect on the journey so far. 2025 has been all about providing more choice, more channels and more measurable results than ever before. We’ve wrapped up some of our key milestones in our end-of-year WrappedUp review.
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The Evolution of Iceland Retail Media
29 October 2025
Iceland Retail Media has quickly established itself as a dynamic and collaborative partner for brands, offering a unique blend of agility, media innovation and measurable insight. Iceland Retail Media Client Partner, Sarah Rothwell, reflects on the progress and achievements of the past six months and what’s to come -
Iceland x Epsilon Partnership
01 October 2025
Iceland & The Food Warehouse are enhancing their retail media capabilities through a new partnership with Epsilon. The move will introduce a new auction-based buying model, offsite media, onsite video formats and making it easier for more brands to engage with Iceland shoppers in smarter, more relevant ways. -
Relaunch in Partnership with GIG Retail
13 May 2025
Iceland & The Food Warehouse have partnered with retail media specialists, GIG Retail to relaunch Iceland Retail Media network and fast-track our retail media ambition: to deliver the best possible customer experience through targeted brand inspiration and media innovation. -
Glacier: The Iceland Data Portal - Your Gateway to Crystal-Clear Insight
11 July 2026
Glacier enables users to access near real-time sales performance data, category insight and valuable shopper data to help plan their marketing activity effectively. Watch the introductory video to find out more.
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1 Year Since Relaunch and What a Year!
19 February 2026
Almost one year since relaunching Iceland Retail Media, we’re reflecting on the past 12 months of the journey. Watch the video to see some of our highlights so far, including; new media proposition, technology innovation, improved processes and a packed calendar of industry events.