Why Iceland Retail Media?

An iconic retailer, with our customers at the heart of everything we do.

Iceland has 53 years of heritage, bringing great value to convenient locations across the country. The addition of The Food Warehouse in out-of-town locations means we can also maximise the range of products we sell AND drive further value for those larger pack sizes. For those wishing to shop from the comfort of their own home, our award-winning eCommerce website, combined with best-in-class home delivery (available to in-store shoppers too) makes the big shop a breeze!

Home deliveries every week

500k+

2m+

Active Bonus Card holders

Food Warehouse stores in the UK

192+

600k+

Transaction in-store every week

The basket size vs. Iceland

~2x

Fastest

Growing supermarket in the UK

8m+

Monthly website visits

5.7m

Monthly unique users onsite

1m+

customers on email mailing list

4m+

reach on social media

Transactions in-store every week

776+

Iceland stores in the UK

3.7m+

Online