Media
The shopper journey is rarely linear. Missions can begin online yet complete in-store or vice versa. Similarly, social media content or a passing branded delivery van could prompt a shopping mission or impulse purchase.
The Iceland and Food Warehouse sofa-to-store media portfolio enables brands to be visible however and wherever shoppers choose to access our estate.
Influence shoppers at home
Online display
Prominence on key pages, putting your brand front-of-mind
Boosted PLUs
Appear in the top row of product listings to ensure visibility
Direct access to over 4m opted-in customer subscribers
Brand Zones
Immerse shoppers in your brand range with 100% share of voice
Influence shoppers on-the-go
Bonus Card App
Direct access to 2m+ of our most loyal customers wherever they are
Gamification
Engage shoppers with a prize incentive and a bespoke brand game
Social Media
Inspire a shopping mission with branded content
Trucks & Vans
Large format brand impact across UK towns, cities and motorways
Entrance Signage
Grab the attention of all incoming shoppers and passing footfall
Influencing shoppers in-store
In-store radio
Engage shoppers throughout the store, driving them to aisle
Digital signage
Attention-grabbing full-motion ad creative to inspire purchase
Store sampling
Get your brand into the hands of shoppers to motivate trial
Point of Sale
Brand signposting where 70% of purchase decisions are made
Takeovers
Leave shoppers in no doubt which brand they should be thinking of!
Checkout media
Inspire that last minute basket-add, or inspire the next visit