Media
The shopper journey is rarely linear. Missions can begin online yet complete in-store or vice versa. Similarly, social media content or a passing branded delivery van could prompt a shopping mission or impulse purchase.
The Iceland and Food Warehouse sofa-to-store media portfolio enables brands to be visible however and wherever shoppers choose to access our estate.
Influence shoppers at home
Online display
Boosted PLUs
Brand Zones
Sampling
Offsite
Influence shoppers on-the-go
Bonus Card app
Gamification
Mobile
Entrance digital signage
Social media
Trucks & vans
Influencing shoppers in-store
In-store radio
Branded bays
In-aisle takeovers
Store sampling
Shelf POS
Digital signage
Checkout media