Media
The shopper journey is rarely linear. Missions can begin online yet complete in-store or vice versa. Similarly, social media content or a passing branded delivery van could prompt a shopping mission or impulse purchase.
The Iceland and Food Warehouse sofa-to-store media portfolio enables brands to be visible however and wherever shoppers choose to access our estate.
Influence shoppers at home
Online display
Prominence on key
pages, putting your brand
front-of-mind
Sponsored Products
Appear in the top row
of product listings to
ensure visibility
Brand Zones
Immerse shoppers in your
brand range with 100%
share of voice
Direct access to over
4m opted-in customer subscribers
Q-Comm
Reach high-intent
on-demand shoppers and
drive instant purchase
Influence shoppers on-the-go
Bonus Card App
Direct access to 2m+ of
our most loyal customers wherever they are
Gamification
Engage shoppers with a
prize incentive and a
bespoke brand game
Social Media
Inspire a shopping mission
with branded content across
our social channels
Trucks & Vans
Large format brand
impact across UK towns,
cities and motorways
Entrance Signage
Grab the attention of
all incoming shoppers
and passing footfall
Influencing shoppers in-store
In-Store Radio
Engage shoppers
throughout the store,
driving them to aisle
Digital Signage
Attention-grabbing
full-motion ad creative to inspire purchase
In-Store Sampling
Get your brand into the
hands of shoppers to
drive trial & conversion
Takeovers
Leave shoppers in no
doubt which brand they
should be thinking of
Point of Sale (Grocery)
Brand signposting where
70% of purchase decisions
are made
Point of Sale (Frozen)
High-impact branding to capture attention at the
point of decision
Point of Sale (Chilled)
High-visibility chilled cabinet branding that inspires fresh purchases right at the shelf
Checkout Media
Inspire that last-minute
basket-add, or inspire
the next visit