Enhancing the customer experience at every touchpoint

Our full-funnel retail media portfolio enables brands to influence purchase decisions at every step in the path to purchase, from sofa to store.

Highlights from the Iceland Retail Media relaunch:

May 2025

“A massive opportunity to reach a lot of customers across our business” - Adam Smith, Head of Iceland Retail Media

  • New media innovation

  • Improved measurement and reporting

  • Improved ways of working to speed up the entire process, from booking to activation

Media Opportunities

Iceland Food Warehouse Cadbury Brand Page

Influence shoppers at home

Influence shoppers on-the-go

Influence shoppers in-store

Events and customer moments