Enhancing the customer experience at every touchpoint
Our full-funnel retail media portfolio enables brands to influence purchase decisions at every step in the path to purchase, from sofa to store.
Highlights from the Iceland Retail Media relaunch:
May 2025
“Unlock Iceland's retail media potential, where innovation meets opportunity to elevate your brand in a thriving marketplace” - Adam Smith, Head of Iceland Retail Media
New media innovation
Improved measurement and reporting
Improved ways of working to speed up the entire process, from booking to activation
